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Amazon wants to create its own facial recognition law

By on November 28, 2019 0 1192 Views

Jeff Bezos, Amazon’s CEO, announces that his company will draft its own set of laws to regulate the use of facial recognition. This bill will then be proposed to American legislators for adoption…

The best way to have the law on your side is to create it. Maybe that’s what Jeff Bezos thought. As part of the annual event dedicated to its virtual assistant Alexa, Amazon’s CEO has just announced that his company will develop a set of laws to regulate facial recognition technology. This draft legislation will then be proposed to U.S. federal legislators.

Last February, Amazon had already published a list of tips in the hope that legislators would consider using them as a guide. Now the Seattle giant is moving up a gear by directly proposing his bill.

The American firm intends to draft the law as it sees fit and will submit the text to legislators for adoption as far as possible. However, Jeff Bezos has not yet revealed what would be in the project.

According to the company manager, facial recognition technology is a double-edged sword. It can be very useful and positive, “so you don’t want to put any brakes on it”. However, it can also be abused, “so you want regulation”.

Amazon recognizes the dangers of facial recognition?

It should be recalled that Jeff Bezos is far from being the first person to be suspicious of facial recognition. The city of San Francisco has banned this technology, and the CNIL is concerned that it is being used more and more often. This is a real threat to confidentiality, and researchers have even created the DeepPrivacy program to protect themselves from it.

Amazon itself has been the subject of considerable controversy because of its Rekognition technology, which is marketed to companies and law enforcement agencies. The software allows you to automatically associate photos or videos with photos stored in a database, for example, to detect criminals.

However, many experts and freedom activists have expressed their fear that this tool will be abused. In addition, in a test conducted by the ACLU, Rekognition confused 28 members of Congress with criminals. Their common point: they were mainly people of color…

In other words, the use of Rekognition by the police at the present time could be disastrous. It, therefore, seems imperative that regulation is introduced to regulate facial recognition…

However, ACLU lawyer Jacob Snow is not entirely convinced by Amazon’s good face. In his view, while it bodes well for Amazon to recognize the dangers of widespread surveillance, it is common for companies to respond to privacy requirements by deploying weak rules that will not really protect consumers…

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